Returns hide patterns
A headline refund number does not tell you which products, reasons or processes are creating the loss.
TikTok Shop profit operations
Protect the profit behind your TikTok Shop growth.
Stonevale Commerce helps fast-growing TikTok Shop brands identify preventable refund leakage, operational issues and shop-health risks — then prioritise what to fix first.
Focused on diagnosis, prioritisation and operational fixes — not ads, content or creator management.
The problem
Sales can scale faster than the operation behind them.
A growing shop can hide costly patterns inside returns, refunds, customer complaints and fulfilment. Stonevale turns those patterns into a short list of actions.
Teams become reactive
Fast growth can leave founders and small teams solving cases one-by-one instead of fixing repeat causes.
Shop health gets dragged down
Seller-fault issues, slow aftersales and poor customer signals can affect more than the individual refund.
TikTok Shop Profit Leak Audit
Find the leakage. Find the cause. Fix the right thing first.
We review roughly 60 days of TikTok Shop performance and separate observed loss from the issues that appear controllable or partially controllable.
Request an auditReturns & refunds
Refund value, refund rate, return reasons and seller-fault patterns.
SKU concentration
Products creating disproportionate refund value, complaints or operational pressure.
Root causes
Fit, expectation mismatch, quality, damage, picking errors, fulfilment and aftersales delays.
Shop health
SPS-related signals, customer dissatisfaction, negative reviews and fulfilment performance.
30-day fix plan
Recommendations ranked by impact, confidence and effort — with the metrics to watch afterwards.
What you receive
An audit built for decisions, not another dashboard.
01Executive summary
02Profit leakage map
03SKU heatmap
04Root-cause breakdown
05Shop-health review
06Top five priority fixes
0730-day action plan
0830-minute results walkthrough
See the output
Open the sample Profit Leak Audit.
We built a complete example using fictional 60-day data for a hypothetical women's footwear brand. It shows how raw shop data becomes a prioritised commercial action plan.
ILLUSTRATIVE SAMPLE — FICTIONAL BRAND & DATA
Open sample report
Profit Leak Audit
Demo Brand
Women's Footwear
GMV£82.8k
Refund value£7.6k
Addressable*£3.8k
Three SKUs account for most of the sample's priority leakage. The two leading shop-health opportunities are seller-fault refunds and aftersales handling.
*Illustrative only.How it works
From shop data to a fix plan in four steps.
Share the right data
Exports, screenshots or appropriately limited Seller Centre access. We do not ask for your owner password.
We diagnose
We quantify leakage, find concentration by SKU and classify the likely root causes.
You get the audit
A clear report with the biggest issues, the evidence behind them and the order we would tackle them.
Fix & measure
Implement internally or work with Stonevale on the highest-priority fixes and monitor what changes.
Who it is for
Built for brands whose operations are catching up with their growth.
Typical shop scale£30k–£300k+ monthly sales
TeamFounder-led / small operations team
ChannelsTikTok Shop, LIVE & affiliates matter
Strong fitFashion, footwear, beauty, accessories & lifestyle
Common signalSales grew faster than the back office
Minimum necessary dataWe start with exports, screenshots or limited permissions.
No owner passwordsAccess should be permissioned and proportionate to the work.
No inflated savings claimsOpportunity estimates are labelled and separated from observed loss.
Questions
What founders usually want to know.
Do you need my TikTok Shop password?
No. We prefer exports, screenshots or appropriately limited Seller Centre permissions. You should never hand over your owner password.
Are you trying to reject legitimate customer returns?
No. The goal is not to obstruct valid returns. We identify patterns behind avoidable seller-fault issues and operational causes while separating those from normal customer behaviour.
How quickly do I receive the audit?
Our target is five business days from receiving the complete data required for the review.
Is Stonevale a TikTok marketing agency?
No. Stonevale focuses on the operational side after sales start happening — refunds, returns, product issues, aftersales and shop-health signals.
Request an audit
Find out what your TikTok Shop is leaking.
Tell us a little about your shop. We will use it to decide whether a Profit Leak Audit is a good fit.
kian@stonevalecommerce.com